Stay Bonafide! Owning a brand, you learn a lot about yourself, your customer, and your dreams of where this business of mine can take me. A word that has always stuck out to me is BONAFIDE. If I didn’t stay true to me or what my customers want, I’d feel defeated. This is a reminder to ALWAYS stay genuine, authentic, and real no matter what.
Black tee — stone washed so wash with like colors on first wash