THE HELLBENT STORY
(long story short...)
2018
SENIOR THESIS
Hellbent was born out of a college senior thesis, requiring Anna to create a brand from the ground up with products, photography, and full branding kit with a backstory of why it is necessary in todays world. Hellbent started as a cosmetic brand but post-grad, our owner still love the brand and what hellbent means, just evolved it into a capsule collection. This was our original bread-and-butter and is now something we still specialize in and enjoy helping you create your own curated wardrobe.
2024
OUR BRICK & MORTAR
Our store has become a home to the exact energy we always envisioned for the brand, being a destination for styling, gathering, and inspiration. We are so blessed to have a storefront that gives our customer a space that feels like they are trying on clothes in their own closet.
CURRENT
BUILDING THE HELLBENT LIFESTYLE
Not only do we love styling you and helping create looks with you, but we know that Hellbent is not just a clothing store but a lifestyle brand, bringing you community and conversation that extends out of the store and off our comfy couch. We have started a podcast to create conversation with other game-changing business owners who keep us inspired. Our blog is another outlet that allows our creative team, and our readers, to discuss and find common ground on trends, culture, opinions, and woo woo lifestyle changes. We can't wait to bring you more curated collections, conversations, and experiences.