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Our Brands

Here at Hellbent, we are intentional about the brands we champion. That's why we primarily curate women-owned brands that create elevated and quality pieces that are not just timeless but trend-aware. We pride ourselves on pieces that create duality, are never just a one-note style, and are pushing the look further in the small details. 

Read more about our brands, why we carry them, and why you'll be obsessed with them, too.

FRNCH

We’re obsessed with FRNCH—a super cool Parisian brand that’s all about bold prints, effortless style, and that “can’t-put-your-finger-on-it” French girl charm. It was started in 2015 by Chloé and Franck (hence the name FRNCH), and now it’s run by Chloé, who brings a really fresh, feminine perspective to everything they do. Think vibrant colors, graphic patterns, and easy-to-wear pieces that still feel totally special. A lot of their prints are designed in-house, and you can really feel the love and creativity that goes into each collection. It’s one of those brands that just makes you feel good when you wear it—fun, confident, and effortlessly put together.

Jiji Studio

We carry JiJi Studio Paris because it brings something truly special to the mix—Parisian charm with a fresh, creative twist. Founded by Chloé Jin and designed right in the heart of the Marais, JiJi Studio stands out for its bold prints, thoughtful design, and commitment to sustainability. Each piece feels artful and modern, with playful silhouettes and a focus on quality that really lasts. We love that they use eco-conscious materials and partner with responsible
manufacturers—because great style should also feel good to wear. JiJi is perfect for when you want something a little unexpected but totally wearable, and we knew right away it would vibe with the kind of pieces our customers love.

lucy paris

We’ve got to talk about Lucy Paris—it’s like the ultimate mash-up of Parisian chic, New York edge, and laid-back LA cool all rolled into one. The brand was started by Lucy, who was born in Paris, raised in New York, and now lives in LA—so it totally makes sense that her collections feel effortlessly global. Lucy Paris is all about creating the “ideal wardrobe” for the modern woman—whether you're heading to work, out for
brunch, or catching a flight. Think feminine details, versatile silhouettes, and pieces that easily go from day to night. They even have
elevated loungewear that’s comfy and polished. If you're into style that feels fun, refined, and super wearable—you’ll be living in Lucy Paris.

Mod ref

We love Mod Ref for their clean, effortless vibe—it’s like your favorite basics got a grown-up, minimalist makeover. Based in LA, they’re all about timeless pieces that feel modern but not overly trendy, which makes building a go-to wardrobe super easy. Their collections are full of neutral tones, soft fabrics, and relaxed silhouettes that work just as well for everyday errands as they do for work or dinner out. Mod Ref also places a strong emphasis on slow fashion, designing thoughtfully, and reducing waste through a more intentional approach to production. It’s one of those brands that gets what you want to wear on repeat—easy, elevated, and totally wearable.

people of leisure

We carry People of Leisure because they redefine what it means to be laid-back and stylish—ethically and sustainably. Based in Los Angeles, they create vintage-inspired loungewear using organic cotton, hemp, and deadstock fabrics that would otherwise end up in landfills . Their “Zero Sweat” policy ensures fair wages, benefits, and flexible hours for all workers, treating them like family. From oversized graphic tees to cozy sets and relaxed dresses, each piece is designed for comfort, longevity, and conscious living. If you’re looking for clothing that feels good to wear and good to support, People of Leisure is a brand we’re proud to share with you.

sonderhaus

We brought in sonder.haus because it feels like a breath of fresh air—elevated, effortless, and crafted with real intention. Inspired by nostalgic Midwest summers and Scandinavian simplicity, their pieces are made from organic cotton, linen, and other natural fibers, produced ethically in small batches. From the perfect tee to easy sets and breezy dresses, everything is designed to be worn often and loved for years. What we love most is how they blend sustainability with timeless style—relaxed, refined, and quietly special. These are the kind of pieces our customers reach for again and again.

warp & weft

We're so excited to carry Warp + Weft in the shop—it’s one of those brands we genuinely love and feel good about sharing. They make super high-quality denim that’s designed to actually fit real bodies—no weird gaps or tailoring needed. What really sold us, though, is how sustainable they are. Their family-owned mill controls the whole production process, so they’re able to keep prices affordable while saving a ton of water—like, 1,500 gallons per pair compared to traditional jeans. The styles are that perfect blend of vintage feel and comfy stretch, with washes and details that look way more premium than the price. we just love that they make denim with intention—great fit, great values, and a focus on doing better for the planet. It’s exactly the kind of brand we're proud to offer here.

Weworewhat

We love carrying WeWoreWhat because it’s the perfect mix of that NYC-cool meets elevated-everyday vibe. Danielle Bernstein started it as a street-style blog and turned it into a full-on fashion brand that delivers trend-forward pieces—think chic dresses, denim, swim, and activewear—with fresh drops that keep things exciting. The styles always have those little standout details like scalloped buttons, crystal slip dresses, and corseted maxis—pieces that feel special but are still super wearable. We also really appreciate their community work; through their initiative “We Gave What,” they’ve donated hundreds of thousands to causes like small business relief and frontline workers. We love how connected they are with their audience and how much fun their collections are to share. Every launch brings something new, and we're always excited to bring those pieces into the shop.

Elisa Johnson

We're really excited to feature Elisa Johnson sunglasses in the shop—it’s a brand that feels both personal and polished. Founded by Elisa herself in L.A. after studying fashion in NYC and interning at major eyewear companies, she saw a gap in the market for stylish, luxury-quality sunnies from a Black owned perspective and launched her namesake line in 2021. The collection blends timeless shapes with a street-smart edge think bold aviators, sleek cat-eyes, and oversized squares—all crafted with premium materials and full UV400 protection. What we love most is how each frame is named after someone meaningful to Elisa—like the “Jane,” a luxe aviator inspired by Jane Fonda, or the “Cookie,” a nod to her mom that blends softness and strength. You can really feel the thought and care behind every design. These aren’t just fashion accessories —they’re expressive, empowering statement pieces rooted in story, and we cannot get enough when it comes to carrying a brand built with that kind of authenticity and intention.

Freyrs Sunglasses

We're excited to offer FREYRS Eyewear in the shop—a brand that brings together style, quality, and affordability. Established in Chicago in 2016, FREYRS set out to redefine eyewear by providing premium sunglasses without the designer price tag. Their frames are crafted in the same factories as high-end brands, ensuring top-notch quality and design. The collection features a variety of styles, from bold aviators and oversized cat eyes to sleek rectangular frames, all made with hypoallergenic stainless steel and acetate. Each pair offers 100% UV protection, and many come with impact resistant lenses. What we love most is how FREYRS combines fashion-forward designs with everyday durability, making them perfect for daily wear or special occasions. It’s a brand that delivers on both style and substance, and we're so honored to have them in our collection.

Ellie Vail Jewelry

We're thrilled to carry Ellie Vail Jewelry in the shop—it’s a brand that truly blends style, durability, and thoughtful design. Founded in 2014, Ellie Vail set out to create high-quality jewelry that can keep up with an active lifestyle without compromising on elegance. Their pieces are crafted from hypoallergenic stainless steel, making them rust-resistant, tarnish-free, and perfect for everyday wear. Whether you're swimming, showering, or exercising, Ellie Vail Jewelry delivers lasting quality without skin irritation or discoloration. The designs are timeless and versatile, offering a range of necklaces, earrings, bracelets, and rings that can transition seamlessly from day to night. What we love most is how each piece feels both luxurious and practical—ideal for those who want to look polished without the worry of delicate jewelry. We're proud to offer a brand that understands the balance between fashion and function.

Street Level

We absolutely love carrying Street Level handbags—this vegan-friendly brand out of downtown L.A. nails that perfect combo of style, function, and thoughtful design. They focus on creating bags for everyone, using recycled and sustainably made vegan materials that still look and feel super luxe. Whether it’s their sleek crossbodies, quilted totes, or the handcrafted Bali collection with beautiful woven rattan and raffia textures, every piece has that effortless, goes-with anything vibe. We're especially drawn to the little details—like eyelet trims, unique textures, and versatile shapes that easily transition from day to night. It’s a brand that’s both conscious and creative, and I’m so proud to bring their pieces into the shop.