We’re obsessed with FRNCH—a super cool Parisian brand that’s all about bold prints, effortless style, and that “can’t-put-your-finger-on-it” French girl charm. It was started in 2015 by Chloé and Franck (hence the name FRNCH), and now it’s run by Chloé, who brings a really fresh, feminine perspective to everything they do. Think vibrant colors, graphic patterns, and easy-to-wear pieces that still feel totally special. A lot of their prints are designed in-house, and you can really feel the love and creativity that goes into each collection. It’s one of those brands that just makes you feel good when you wear it—fun, confident, and effortlessly put together.

We carry JiJi Studio Paris because it brings something truly special to the mix—Parisian charm with a fresh, creative twist. Founded by Chloé Jin and designed right in the heart of the Marais, JiJi Studio stands out for its bold prints, thoughtful design, and commitment to sustainability. Each piece feels artful and modern, with playful silhouettes and a focus on quality that really lasts. We love that they use eco-conscious materials and partner with responsible 
manufacturers—because great style should also feel good to wear. JiJi is perfect for when you want something a little unexpected but totally wearable, and we knew right away it would vibe with the kind of pieces our customers love.

Norman Walsh is exactly the kind of discovery we look for at Hellbent: a British footwear brand with deep athletic heritage, exceptional craftsmanship, and a point of view you don’t see everywhere. Founded in Bolton, England in 1961, Walsh has spent more than six decades creating performance footwear, including Olympic track shoes and pioneering fell running styles, while continuing to produce beautifully crafted sneakers that feel equally at home with a great pair of trousers or vintage denim. We’re proud to be the first retailer in the U.S. to carry Norman Walsh, with a particular focus on bringing their women’s footwear to our customers. For us, it’s less about following what’s already everywhere and more about finding brands with history, quality, and an unexpected edge — the kind of pieces that make someone ask, “Where did you find those?”

We love Mod Ref for their clean, effortless vibe—it’s like your favorite basics got a grown-up, minimalist makeover. Based in LA, they’re all about timeless pieces that feel modern but not overly trendy, which makes building a go-to wardrobe super easy. Their collections are full of neutral tones, soft fabrics, and relaxed silhouettes that work just as well for everyday errands as they do for work or dinner out. Mod Ref also places a strong emphasis on slow fashion, designing thoughtfully, and reducing waste through a more intentional approach to production. It’s one of those brands that gets what you want to wear on repeat—easy, elevated, and totally wearable.

Heaven Mayhem is a natural fit within the Hellbent edit because the brand approaches accessories with the same intention we bring to fashion: highly curated, distinctive pieces that make an outfit feel more considered without feeling overly styled. Founded from a love of vintage jewelry and inspired by ’70s and ’80s references, Heaven Mayhem creates timeless, wearable accessories with a strong point of view, from their signature sculptural earrings and knots to watches, eyewear, and demi fine jewelry. Their philosophy of “style that stays” speaks directly to how we curate at Hellbent: choosing pieces that feel relevant now but are meant to live in your wardrobe well beyond a single trend. We love that Heaven Mayhem understands the power of the finishing touch and creates accessories that can completely shift how you feel in what you’re wearing. For us, it adds another layer to the Hellbent wardrobe: pieces that are effortless, a little unexpected, and ultimately make the rest of your closet feel more like your own.

Muse Assembly is the kind of brand we love to bring into the Hellbent edit because it strikes that balance between feminine and unexpected, with pieces that feel considered without feeling overly precious. The collection plays with silhouette, texture, print, and proportion, from sculptural separates and relaxed tailoring to romantic dresses and more directional everyday pieces. We’re drawn to the way Muse Assembly gives you something to work with rather than simply something to wear — pieces that can completely change depending on how you style them and that invite you to make them your own. That sense of individuality is important to us at Hellbent; our goal is never to fill a rack with more of the same, but to build a highly edited wardrobe of brands that each bring something different to the conversation. Muse Assembly adds a playful, fashion-forward layer to that mix while still feeling wearable, versatile, and distinctly Hellbent.

We're so excited to carry Warp + Weft in the shop—it’s one of those brands we genuinely love and feel good about sharing. They make super high-quality denim that’s designed to actually fit real bodies—no weird gaps or tailoring needed. What really sold us, though, is how sustainable they are. Their family-owned mill controls the whole production process, so they’re able to keep prices affordable while saving a ton of water—like, 1,500 gallons per pair compared to traditional jeans. The styles are that perfect blend of vintage feel and comfy stretch, with washes and details that look way more premium than the price. we just love that they make denim with intention—great fit, great values, and a focus on doing better for the planet. It’s exactly the kind of brand we're proud to offer here.

We're really excited to feature Elisa Johnson sunglasses in the shop—it’s a brand that feels both personal and polished. Founded by Elisa herself in L.A. after studying fashion in NYC and interning at major eyewear companies, she saw a gap in the market for stylish, luxury-quality sunnies from a Black owned perspective and launched her namesake line in 2021. The collection blends timeless shapes with a street-smart edge think bold aviators, sleek cat-eyes, and oversized squares—all crafted with premium materials and full UV400 protection. What we love most is how each frame is named after someone meaningful to Elisa—like the “Jane,” a luxe aviator inspired by Jane Fonda, or the “Cookie,” a nod to her mom that blends softness and strength. You can really feel the thought and care behind every design. These aren’t just fashion accessories —they’re expressive, empowering statement pieces rooted in story, and we cannot get enough when it comes to carrying a brand built with that kind of authenticity and intention.