Kylie Jenner cemented herself as a beauty icon before she could legally drink. Largely known for her cosmetic line, Kylie Cosmetics, the mogul became synonymous with beauty entrepreneurship. Jenner shot into prominence back in the mid 2010’s, known for her Tumblr-era posts. The young star was relatable, aspirational, undoubtedly creative and fashion-forward.

Back then, we knew her for her Cartier stacks, ripped skinny jeans, blue-dipped strands, and moody Tumblr pout. She was a representation of youth, freedom, creativity, and fun. As a member of entrepreneurship royalty, it’s only fitting Kylie’s style has evolved. Today, she leans into minimal silhouettes— representing sensuality, confidence, and innovation. In 2023, Jenner entered the fashion industry with her tech-forward streetwear brand, Khy. The brand showcases synthetic fabrics against the delicacy of the female form. Sitting between Aritzia’s price point to Mugler’s aesthetic, Khy differentiates itself by showing an eagerness to collaborate with up-and-coming designers, like Ioannes and Poster Girl. This demonstrates an
artistry and openness to the brand, rare among elevated fashion brands.

Kylie represents the digital generation stepping into power. Gen Z and Millennials are no longer seen as lesser than their older counterparts for being digital natives. Now, it’s an asset. It resourcefulness, vision, and fluency in the digital landscape.

Breaking Down Kylie’s Style

Two words to describe Kylie’s style? Cosmic and sensual. And we’re so here for it. This Jenner tends to stick to form fitting and sensual silhouettes. If you got it, rock it! You’ll often spot her in understated shades like black, cremes, baby pinks, and browns. I would argue there is beauty in Kylie’s simplicity. There’s a femininity to her that transcends her wardrobe. Her aura speaks louder than any look ever could.
In a recent post, she shows off a black crop top and a black leather skirt. Simple, yet
undoubtedly alluring.

from @kyliejenner instagram

In her Cosmic fragrance trailer, you’ll see her in an asymmetrical, ruched dress. Again,
restrained but she’s able to play with symmetry and tailoring here, making the look feel sharp and precise.

Photo from @kyliejenner instagram

Jenner is able to blend softness and power into many of her looks. Take Khy’s viral fur coat for example. Paired with a leather pant, and Spandex bra, the look merges futuristic and vintage inspired elements. 

Her style isn’t about excess— it’s about intention. It’s about knowing who you are, what you stand for and how to play with silhouette, color, and tailoring. 

Why Kylie and Hellbent are a Match

When a woman like Kylie, who came up through beauty, steps into structured minimalism, it reflects growth, clarity, and ownership. These are values that run through Hellbent’s DNA. Our pieces are meant to move with you—from high stakes to quiet power plays.

Styling Kylie

If we were able to style Kylie, we’d imagine three distinct moments: 

First, the Nelcie Dress, captured against a vast desert background. Wet hair slicked back, a sharp black liner cutting through the screen. The look is otherworldly and grounded.

Next, the Azora Maxi Dress, a piece that mirrors Kylie’s duality: delicately sensual yet ruthlessly business-minded. The quiet drama of the Azora would align with a gallery opening or private bedroom takeover.

And for a more casual vision, we see Kylie in the Nita Top. Draped off the shoulder with effortless elegance, it’s understated without losing its edge — perfect for a Calabasas coffee run or brunch with the girls.

Conclusion

If Hellbent and Kylie Jenner joined forces, it would be a signal that modern power doesn't have to shout — it can move with precision and grace.